Roy Reid, APR, CPRC, MCPC

Many refer to Roy Reid as a living miracle. His inspirational story of survival is the foundation for the important message he delivers on the transformational power of trust. In 2019, he was struck down by an acute aortic dissection that most medical professionals say should have ended his life. Instead, it transformed it into a purpose Roy describes as: “love people, be grateful, give generously and make a difference”.

Roy Reid is a leading authority on public relations, business communications, and marketing with extensive experience in healthcare. He works with business leaders and organizations as a counselor, strategist, and coach to grow, maintain, and protect their interests. He is recognized as one of the Top 100 Thought Leaders Influencing Trust Business Behavior by Trust Across America/Trust Around the World.

Roy is a Senior Fellow with The Stockworth Institute and Founder of Walk With You, his coaching and executive communications consultancy. He has worked with Fortune 500® companies, healthcare organizations, entrepreneurs, professional service firms, and public agencies. He has successfully worked with leading brands, including AdventHealth, Wal-Mart, Walt Disney Resorts, 5/3 Bank, CSX Transportation, Tavistock Group, Lake Nona, Duke Energy, and Burger King.

Roy is a sought-after speaker and co-author of The Trust Transformation, a program that provides a framework and understanding of how to improve results by improving relationships through a more intentional focus on earning, cultivating, and restoring trust.

Roy earned a degree in Business Administration with a minor in Communications from the University of Central Florida, where he also served as student body president. In 2007, he was recognized by the College of Business as its Alumni of the Year, and in 2010 he was inducted into the Nicholson School of Communications Hall of Fame.

He is a Master Certified Professional Coach (MCPC). Roy is Accredited in Public Relations (APR) and an active member of the Public Relations Society of America (PRSA). He is a Certified Public Relations Counselor (CPRC) of the Florida Public Relations Association (FPRA).  Roy is a student and instructor of martial arts and holds a Master's Certification and a fifth-degree black belt in Taekwondo.