Roy Reid is a sought-after keynote speaker, executive coach, and co-author of The Trust Transformation — an evidence-based leadership framework and book that helps leaders improve performance by strengthening relationships through the intentional work of earning, cultivating, and restoring trust.

For more than three decades, Roy has partnered with leaders across both large corporations and growth-oriented small businesses to help them navigate pressure, strengthen culture, and improve results. His work has supported executives, leadership teams, and organizations ranging from enterprise brands and major institutions — including Walmart, CSX, Universal Orlando Resort, Lake Nona, Nelson Mullins, AdventHealth, HCA Healthcare, and the University of Central Florida — to founders, business owners, and emerging leadership teams seeking to scale with confidence.

A recognized authority on trust, leadership, executive communications, and strategic growth, Roy serves as a trusted counselor, strategist, and coach to leaders who need their decisions, relationships, and culture to hold under pressure.

His work has been recognized by numerous professional organizations, including the Florida Public Relations Association’s Public Relations Professional of the Year, the Public Relations Society of America’s Frank R. Stanberry Ethics Award, and a Lifetime Achievement Award from Trust Across America / Trust Around the World. He is an Accredited Public Relations professional (APR), Certified Public Relations Counselor (CPRC), and Master Certified Professional Coach (MCPC).

Roy and his wife, Kim, have been married for 34 years and live in Longwood, Florida, with their family. He also hosts The Well-Being Connector, the podcast for the Coalition for Physician Well-Being, with new episodes released monthly.