Roy W. Reid, APR, CPRC

Roy.Reid@AHSS.org | 407-694-3533 | @royreid

Roy Reid is a leading authority on public relations, business communications, and marketing with extensive experience in healthcare. He works with business leaders and organizations as a counselor, strategist, and coach to grow, maintain, and protect their interests. He is the Executive Director of Communications for Adventist Health System. He is recognized as one of the Top 100 Thought Leaders Influencing Trust Business Behavior by Trust Across America/Trust Around the World.

He has worked with Fortune 500® companies, healthcare organizations, entrepreneurs, professional service firms, and public agencies. He has successfully worked with leading brands, including Wal-Mart, Walt Disney Resorts, 5/3 Bank, CSX Transportation, Tavistock Group, Lake Nona, Progress Energy, and Burger King.

Roy is a sought after speaker on numerous business topics including trust, issues management, crisis communications, ethics, change, and other related topics. He is the co-author of The Trust Transformation, a program that provides a framework and understanding of how to improve results by improving relationships through a more intentional focus and effort on earning, cultivating, and restoring trust.

Roy earned a degree in Business Administration with a minor in Communications from the University of Central Florida, where he also served as student body president. In 2007, he was recognized by the College of Business as its Alumni of the Year, and in 2010 he was inducted into the Nicholson School of Communications Hall of Fame. Roy is Accredited in Public Relations (APR) and an active member of the Public Relations Society of America (PRSA). He is a Certified Public Relations Counselor (CPRC) of the Florida Public Relations Association (FPRA).  Roy is a student and instructor of martial arts and holds a Master Certification and fifth degree black belt in Taekwondo.

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Roy brings 20 years of marital arts training and discipline to the stage, the classroom, or the boardroom to help you break through to better results.